![This week's digested read is The Brand Gap: How to bridge the distance between business strategy and design | The Drum This week's digested read is The Brand Gap: How to bridge the distance between business strategy and design | The Drum](https://media-assets-03.thedrum.com/cache/images/thedrum-prod/s3-news-tmp-980-brandgap--default--1024.jpg)
This week's digested read is The Brand Gap: How to bridge the distance between business strategy and design | The Drum
Kalypso Designs . - Branding | The Brand Gap | Marty Neumeier A brand is a person's gut feeling about a product, service, or company. It's not what YOU say it is.
![Brand Gap, The: Revised Edition (Aiga Design Press): Amazon.co.uk: Neumeier, Marty: 0785342348101: Books Brand Gap, The: Revised Edition (Aiga Design Press): Amazon.co.uk: Neumeier, Marty: 0785342348101: Books](https://images-eu.ssl-images-amazon.com/images/I/41C0mm4b7UL._AC_UL320_SR214,320_.jpg)
Brand Gap, The: Revised Edition (Aiga Design Press): Amazon.co.uk: Neumeier, Marty: 0785342348101: Books
![The Brand Gap: How to Bridge the Distance Between Business Strategy and Design: Neumeier, Marty: 0785342348101: Amazon.com: Books The Brand Gap: How to Bridge the Distance Between Business Strategy and Design: Neumeier, Marty: 0785342348101: Amazon.com: Books](https://images-na.ssl-images-amazon.com/images/I/41msTiS9foL.jpg)
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design: Neumeier, Marty: 0785342348101: Amazon.com: Books
![Marty Neumeier on Twitter: Marty Neumeier on Twitter:](https://pbs.twimg.com/media/Dc2BP-kXUAATw9S.jpg)
Marty Neumeier on Twitter: "Brand word-a-day: DRAGON GAP, the unresolved space between “what is” and “what could be” https://t.co/r3DIzLTQyX… "
![Zag: The Number One Strategy of High-Performance Brands: Neumeier, Marty: 9780321426772: Amazon.com: Books Zag: The Number One Strategy of High-Performance Brands: Neumeier, Marty: 9780321426772: Amazon.com: Books](https://images-na.ssl-images-amazon.com/images/I/41dWs5fmeWL._SX350_BO1,204,203,200_.jpg)