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The Brand Flip: Why Customers Now Run Companies and How to Profit…
Marty Neumeier on Twitter: "Brand word-a-day: ADOPTION CURVE, a graph line that shows how an innovation overcomes initial resistance https://t.co/r3DIzLTQyX… https://t.co/8lYBpY1aEq"
The Brand Gap by Marty Neumeier
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The Brand Gap by Marty Neumeier
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